Arlo Essentials V2 Family takes core elements of the Arlo design language and evolves it to create an elevated user experience at a lower price point. Targeting copycat designs at low price tiers, new Essentials Arlo line had to read unmistakably Arlo while differentiating itself from existing Arlo products.

The new front and side profiles preserve the essence of original Arlo design while also introducing smart partbreaks. The difference in construction allows for simplified tooling and lower manufacturing costs, that in turn help with competitive pricing.